Shu Uemura Izumi Tonic Strengthening Treatment

Fortifying length mask with rice water that strengthens, hydrates and adds shine and density to the hair.

For fragile, fine and brittle hair.

Inspired by the Japanese hair beauty tradition of yu-su-ru, which involves soaking the hair in rice water, this white balm, used in the Izumi tonic range, strengthens, hydrates, and adds shine and volume to the hair.

The result: hair up to 30 times stronger, thicker, protected from breakage and with split ends reduced by up to 91%.

The hair is soft, smooth and full of shine.

Directions for use: Apply to clean, damp hair, from mid-lengths to ends, leave on for 5 minutes and rinse thoroughly with water.