Shu Uemura Izumi Tonic Shampoo 300 ml

Inspired by yu-su-ru, the ancestral Japanese beauty tradition of washing hair with rice water. This lightweight, transparent shampoo formula, used in the izumi tonic routine, gently cleanses, strengthens, and thickens the hair.

Hair is up to 30 times stronger and thicker with a larger diameter, protected against breakage, and split ends are reduced by 91%.

Hair is left soft, smooth, and ultra-shiny.

How to use? Apply to wet hair, massage, and rinse. Follow with izumi tonic conditioner or mask, and serum.